Back in January, The Devil Wears Prada frontman Mike Hranica told Loudwire about the songwriting process for the new album: "For me, I definitely feel a little bit of a carry-over from 'Dead Throne', particularly because it was a very cool record for me learning, for me learning to write better and that was working with a new [producer] â€¦ working with Adam for the first time and having [A Day To Remember's] Jeremy McKinnon working on some of the songs with us, and I feel I took a lot from that. On 'Dead Throne', there were better vocal parts and everything was more cohesive and understandable and made for better song structure and everything and that had had a big impact on me creatively and so it's definitely carried over into this."
He added: "Conceptually, the concepts of 'Dead Throne' didn't carry over. I feel like that would be repetitive and monotonous to keep going at the same subject matter, but obviously, it all comes from the same place and I can say that nothing got more happy or uplifting, really. So I think it's very much The Devil Wears Prada, but also it's got a bit of freshness and originality to it and I think that even musically we started approaching the songs differently. Like, this song could be more like this and working off of a base we never really worked off of before."
The Devil Wears Prada's nationwide co-headlining trek with As I Lay Dying got underway February 22 at Ventura, California's Majestic Ventura Theater Half House and continues through early April. The Devil Wears Prada and As I Lay Dying are accompanied on the road by For Today and The Chariot.
"Dead Throne" sold 32,000 copies in the United States in its first week of release to land at position No. 10 on The Billboard 200 chart.